TARGET Kids
Tipology: Kids Bedroom
Year: 2013
Client: Colombini Group
Services: Industrial Design, Art Direction
Project Team: A.Lanzillo, G.Gurrado, G.Tucci - AL&P
Designing a child’s bedroom can be very challenging because the offer of the market is very big and it's became difficult to create a recognizable product.
To create this type of product you have to do a lot of research and thinking on the positioned in the market and on price.
"Target" it is a product entry level where is not possible use of many materials, finishes and so you need to use simplicity to create product and innovation.
We have developed a whole collection of modular furniture with various types of beds, chairs, desks and cabinets.
We have selected the color palette and accessories standard: handles and shelves, but we have also developed new models for characterization of the collection.
The perfect balance of practicality, creativity and design has been achieved.
